Web Analytics provides information about user's activity within a website.

The analysis supports:

- website optimization from the point of search engine (SEO),
- optimization of search engine web advertising campaigns (SEM) and website advertisments,
- efficiency survey of e-mail campaigns and other traditional forms of advertising (billboards, radio, TV),
- the analysis of user's trends and website content,
- websites comparison,
- the usability and accessability research of particular elements,
- the comparison of a new version of a website with the previous versions.


Advantages:

The client is provided with a full information packet about web visitor activity, a report on how to optimize website and advertising campaigns, and with a proper analysis.


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The client delivers his website or web application, defines his directives about report and analysis data (on the basis of an interview), and provides his tool licence in case of commercial solutions.

testerzy.com installs and configures Web Analytics Tools (if necessary). Both web analytics and report are consistent with the clients requirements. We offer guidelines for website and advertisment optimization and provide website use error report.

testerzy.com provides client-side consulting services and remote tests in its office.